Why Singapore

Conference Ambassador Programme – Singapore MICE Industry Experts

Conference Ambassador Programme

Conference Ambassador Programme
Conference Ambassador Programme

Recognising and empowering business events champions

An initiative of the Singapore Exhibition and Convention Bureau™(SECB), the Conference Ambassador Programme (CAP) identifies and recognises the contributions and efforts of notable professionals and key opinion leaders that champion Singapore’s Meetings, Incentives, Conventions and Exhibitions (MICE) industry.

Championing Singapore’s MICE Industry

Singapore’s reputation as a top MICE destination is in part due to hosting international association meetings, many of which are championed and led by passionate and influential professionals based in Singapore. These regular and rotating meetings typically require a competitive bid submitted by a local chapter of the association.

Conference Ambassadors

Conference Ambassadors are passionate professionals that believe in the meeting of minds and Singapore’s strengths and capabilities to deliver business events that are of quality content and unique experiences. Ambassadors are recognised experts or key opinion leaders in their field. Typically they hold regional and international affiliated positions in associations and are passionate about Singapore. With their influence and network, they play a key role in profiling Singapore and championing bids.

“Having access to this network of like-minded professionals allowed me to tap on their experiences and insight to successfully bring oral health initiatives to this part of the world, including the FDI World Congress and the International Dental Exhibition and Meeting.” 
– Dr Choo Teck Chuan, Business Events Ambassador Recipient 2007

Recognition. Insight. Network.

Conference Ambassadors join an exclusive community of advocates for Singapore’s MICE industry, recognised for their efforts and achievements in profiling Singapore internationally. Conference Ambassadors have access to networking and insight-sharing opportunities, customised bidding and hosting support and tools so as to confidently bid for international meetings. 

By Invitation Only

Membership to CAP is by invitation only.

For more information, please contact stb_CAP@stb.gov.sg or +65 6736 6622.