Why Singapore

Industry Assistance Schemes

Singapore MICE Advantage Programme (SMAP)

Overview

The Changi Airport Group, Singapore Airlines Limited, and SECB have leveraged our combined expertise within the business events industry to develop the Singapore MICE Advantage Programme (SMAP). This programme offers enhanced event management services for event organisers and overseas MICE visitors and is intended to complement the Business Events in Singapore (BEiS) incentive scheme.

With this new programme, event planners can look forward to cost savings and smooth-sailing event planning and operations. Be it trade exhibitions, association conventions, business meetings or travel incentives, there is a variety of services and benefits to assist event organisers. MICE delegates travelling to Singapore to attend SMAP-supported events can also enjoy exclusive airline and airport benefits.

Eligibility Criteria

Document

Meetings
Meetings and Incentives

Criteria:
A minimum of 100 foreign participants
Benefits
  • Financial grants of up to 50 percent of qualifying costs
  • Up to two complimentary Economy Class tickets on Singapore Airlines, subject to minimum expenditure on airfare
  • Additional check-in baggage of 10kg across all classes of travel for participants
  • A warm Singapore Airlines welcome with a special on-board announcement, exclusively for groups of more than 50 people
Conventions
Association-based Conventions

Criteria:
A minimum of 1,000 foreign participants
Benefits
  • Financial grants of up to 30 percent of qualifying costs
  • Up to five complimentary Economy Class tickets on Singapore Airlines, subject to minimum expenditure on airfare
  • Exceptional value fares on Singapore Airlines and hotel accommodation in Singapore for site inspections
  • Preferential rates with Singapore Airlines Cargo for safe delivery of bulky, sensitive, or fragile cargo
  • Additional check-in baggage allowance of 10kg across all classes of travel
Exhibitions
First exhibition in Singapore

Criteria:
A minimum of 2,000 foreign trade visitors
Benefits
  • Financial grants of up to 30 percent of qualifying costs
  • Up to five complimentary Economy Class tickets on Singapore Airlines, subject to minimum expenditure on airfare
  • Exceptional value fares on Singapore Airlines and hotel accommodation in Singapore for site inspections
  • Complimentary advertising spaces on SilverKris, Singapore Airlines’ inflight magazine, and/or KrisWorld, Singapore Airlines’ inflight entertainment system
Anchored exhibition in Singapore

Criteria:
A minimum of 500 incremental foreign trade visitors from the previous exhibition
Conferences
First trade conference in Singapore

Criteria:
A minimum of 500 foreign trade visitors
Benefits
  • Financial grants of up to 30 percent of qualifying costs
  • Up to five complimentary Economy Class tickets on Singapore Airlines, subject to minimum expenditure on airfare
  • Exceptional value fares on Singapore Airlines and hotel accommodation in Singapore for site inspections
  • Complimentary advertising spaces on SilverKris, Singapore Airlines’ inflight magazine, and/or KrisWorld, Singapore Airlines’ inflight entertainment system
Anchored trade conference in Singapore

Criteria:
A minimum of 100 foreign trade visitors

Additional Benefits

In addition, all groups that fulfil the minimum number of foreign trade visitors will enjoy the following benefits:

  • Changi Dollar Value vouchers for shopping and dining at Singapore Changi Airport for participants or discounts on advertising     spaces across all terminals at Singapore Changi Airport

  • A selection of exceptional value fares to Singapore on Singapore Airlines, from over 60 destinations around the world for     participants

  • Special rates on Singapore Stopover Business and Singapore Stopover Holiday packages for participants

  • Complimentary welcome desk at Singapore Changi Airport to greet your participants upon their arrival

  • Suggestions on social activities, such as Singapore city tours

  • Recommendations on social and MICE venues

  • Introductions to relevant agencies and suppliers for event facilitation

  • Visa facilitation for your participants

  • Complimentary Singapore maps and brochures


For more information, download the SMAP brochure (PDF, 5MB)


How to Apply

For general queries or to apply for this programme, please send an email with your name and details of your event to secb@stb.gov.sg.

Singapore MICE Advantage Programme (SMAP)
(The information on this page is correct as at March 2014)