A group of the Singapore Tourism Board (STB), the Singapore Exhibition & Convention Bureau™ (SECB) has a mission to champion business travel and business events. As enablers for industry growth and a key driver of the tourism sector, we aim to establish Singapore as a dynamic business events destination where an ecosystem of ideas, people, and technology draws on vibrant knowledge and wide networks to tailor success for you.
As the lead government agency for the business events sector in Singapore, the Bureau fulfills the following roles:
Business Events Champion
SECB aims to create, grow, and attract business events that reinforce Singapore’s reputation as a business and intellectual hub. In this regard, we partner organisers and other government agencies to leverage our established strengths in key industries such as biomedical & healthcare, ICT & media, social, transport & security, lifestyle & cruise, environment & energy, infrastructure, business, trade & professional services, and futures.
Experience Architect
SECB champions and delivers exceptional experiences for business delegates. We work with industry partners to create seamless experiences for their business events.
Global Marketer
SECB engages in various marketing and promotional activities in order to entrench Singapore's position as a premier Business & MICE destination. We also provide marketing and publicity support for partners to reach their target audience regionally and internationally.
Industry Developer
SECB also works to create a vibrant Business & MICE environment with strong industry players, robust alliances, world-class infrastructure and an emerging pool of MICE talent.
The Singapore Exhibition & Convention Bureau™ is a member of the BestCities Global Alliance, the world’s first global alliance of convention bureaux to put in place a certification programme. BestCities has 10 partners in five continents.
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