The key reason behind the increase is the rise of the "Incredible Indian Consumers". To them, travel has become a non-negotiable "must-do" item. While family holidays have been the traditional driving force behind domestic tourism, we now see more business travellers and impromptu travelling by groups of friends.
The 2013 edition of Asia Travel Leaders Summit (ATLS) was a great platform for us to discover more insights into what constitutes the Asian traveller, including the Indian Millennial Traveller (IMT).
Research by ATLS partner Visa, showed that IMTs are second only to the Chinese in terms of spending per trip. Meanwhile, the notion of "value for money" still resonates well with them as they take great pride in being able to find good deals. Therefore, travelling in India is a great option because it offers unique experiences at affordable prices.
With such diverse profiles of Indian travellers, it will be interesting to see how they change the domestic travel market in the future.