Singapore Experience Awards
Exquisite Experiences and Blockbuster Projects Score at 2015 Singapore Experience Awards
Winners of the Business Events Categories (R to L): Best Business Event Champion Mr Sing Mong Kee, Representatives from Marina Bay Sands, HRM Asia Pte Ltd, Tour East Singapore (1996) Pte Ltd, PARKROYAL on Pickering, Kingsmen Exhibits Pte Ltd, SingEx Exhibition Ventures and Singapore Industrial Automation Association (Missing in picture: MCI Group Asia Pacific Pte Ltd)
Close competition sees a tie in the Business Event Venue of the Year category.
The Singapore Experience Awards that took place on Tuesday 21 October 2015 presented a showcase of the best tourism and BTMICE experiences in 2014. In particular, the Business Event Venue of the Year saw an exceptionally high standard of entries, resulting in a tie between the two winners – Marina Bay Sands and PARKROYAL on Pickering.
While both properties had been lauded for their unique facilities and sustainability practises previously, it was their creativity and exquisite service that bagged them the awards this year.
The PARKROYAL on Pickering team, for example, demonstrated great creativity in transforming conventional spaces to meet diverse requirements of a Hollywood crew that was in town for business. The hotel was home to the 200-strong cast and crew of Hollywood spy action movie, Agent 47, for six weeks from April to May last year. An entire floor of the hotel became a mini production base for the 20th Century Fox team. Hotel rooms were converted into meeting spaces, make-up studios and hospitality suites. This flexibility exemplifies the exceptional level of service that makes Singapore stand out as a destination.
Everyone was utterly happy and comfortable at the hotel — so much so that we never ventured out! For our stay, your “family" came to feel like our own and I will look back with great fondness at the experience of staying here where many great memories and friendships were forged. - Michael Hendrickson, Executive Producer at 20th Century Fox
While PARKROYAL on Pickering impressed with their creativity in space use, one of the winning factors for the Marina Bay Sands was their innovation in curating event experiences.
The Sands Expo team wowed more than 3,000 attendees at the Tax Free World Association Asia Pacific Exhibition & Conference 2014 (TFWA AP 2014). The 2014 edition of the show is the biggest to date and in particular, saw new records in delegate and attendee satisfaction.
Show attendees were senior marketers and C-suite professionals from the likes of luxury brands like LVMH, Chanel, Hermes and Christian Dior, hence the Sands Expo team ensured they were pampered upon arrival. VIP guests were chauffeured to Marina Bay Sands in luxury limousines. Each VIP Board Member also had a dedicated Butler who was on hand 24/7 to assist with guest needs.
Catering zones inspired by French cafes and bistros, brought a slice of France to attendees. The AP Bar, created at the Marina Bay Sands’ Garden Walk, was a space for attendees to hang out, network and sip cocktails against the backdrop of the Singapore skyline after dark.
Beyond the Business Event Venue of the Year category, winners of the other categories were also honoured for the outstanding experiences that they had delivered. A total of seven categories were awarded for the BTMICE industry.
"Congratulations to all the winners of the Singapore Experience Awards. Singapore continues to be a leading business destination in the world today. But this will not have been possible without quality industry players that continually re-invent and innovate to keep the business experience relevant. The finalists and winners of the Singapore Experience Awards exemplify these qualities and are honoured for their contributions,” said Director of Business Tourism Development at the Singapore Tourism Board, Mr Chew Tiong Heng. “The Awards are a key cornerstone of our training and development plan for the industry. The recognition of best practices, in tandem with training and development efforts, will ensure our industry players are continually at the forefront of the global industry.”