Asia Pacific's sports industry is one of the biggest and fastest-growing in the world. Its total sports industry revenue is expected to reach US$27.5 billion in 2015, with particular attention on the media rights and sponsorship sectors. The Asia Pacific consumer is hungry for sports content and presents a vast, little tapped market of investment opportunities in the sports industry. With a strong sporting culture, strategic position and robust media sector, Singapore is perfectly placed as an attractive business location for sports-related companies.
The perfect sporting host
Singapore is host to big-time sports events like the 1st Youth Olympic Games in 2010, the annual Formula 1 Singapore Airlines Singapore Grand Prix, the BNP Paribas Women's Tennis Association Finals Singapore, the Southeast Asian Games 2015, as well as the World Rugby Sevens series in 2016. The sparkling new billion dollar Singapore Sports Hub further cements Singapore's influence in the sporting arena.
Home of the big guns
International sports corporations such as World Sport Group and Fox Sports Asia have set up base in Singapore, capitalising on the city's status as a regional sports hub. Singapore is the perfect partner as it has a vast network of industry resources and ready access to hot new markets.
Singapore is home to Asia's largest sports R&D centre, the Institute for Sports Research (ISR). It is a collaborative tie-up between Singapore’s Nanyang Technological University, Britain’s Loughborough University and the Economic Development Board that taps into the rich pool of sports business talent in the country to develop and manufacture innovative sports products for the Asia market.
A strong regional presence
Key industry players are using Singapore as a regional base, capitalising on its rich development opportunities. The Manchester United Soccer School set up its Southeast Asian Hub in Singapore, as a training camp for youths in the region.
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Trained on a diverse sporting future
Singapore hosts a variety of key sports conferences, exhibitions and conventions annually, gathering regional buyers and businesses to learn about best business practices and latest industry offerings. Among them, Sports Matters 2014 attracted global attention, with attendance by sporting leaders such as Sebastian Coe, Chairman of the British Olympic Association and Executive Chairman of CSM Sport and Entertainment. Singapore's spot-on location can offer sports businesses access into rapidly growing markets in the region. Sports related trade events and conferences in the fields of thought leadership, sports sciences and research, sports media and rights, or venue management and technology should leverage this gateway into the region.