Overview

Since it launched 20 years ago in Paris, MAISON&OBJET (M&O) has grown into the premier tradeshow of lifestyle experiences in the world by using one main idea - to gather the most talented players in home, interiors and lifestyle and attract professionals from all over the world to share emerging trends and information. It was a good formula for attracting premier brands and designers, which has cemented its reputation as a trade show.

In 2014, M&O branched out to Asia and chose Singapore as the first venue for the first MAISON & OBJET ASIA. Singapore was a logical choice as the city-state is a strategic business and creative hub in the ASEAN. Companies who want to access or gain visibility as luxury brands choose to come here for exposure. With its vibrant economy, Singapore is also a showcase of upscale living, something that melds well with M&O’s branding.

This first event, held at the Sands Expo and Convention Centre in Marina Bay Sands, was attended by 10,360 local and international visitors, buyers and specifiers. Around 272 European and Asian exhibitors, of which 30 per cent were from Southeast Asia, showcased their products across the 6,000m space. M&O Asia also included high-level talks at the Interior Design and Lifestyle Summit, which was attended by over 3,500 participants.

So successful was the first event that M&O Asia returned to Marina Bay Sands on 10 to 13 March in 2015 with more diverse product offerings, new design insights and industry networking opportunities. The range of activities, retailers, and presentations made it a key go-to event of the annual Singapore Design Week, a calendar of design activities led by DesignSingapore Council to promote design innovation.

For the 2015 show, visitor attendance totalled 11,601; about half of the visitors were from the interior design and architecture sectors, distinguishing it from M&O PARIS, which attracts more retailers.